.YOU MAY certainly not know it, however various typefaces generate different emotional states. Serif fonts, along with tiny movements at the ends of letters, are actually often located in manuals and newspapers. They appear trustworthy and also authoritative. Sans serif font styles, which are plain, can look modern-day and also casual. Graphic congruity offers visitors a sense that they know where they stand it helps to build rely on. In the case of The Economic expert, it specifies the shade for our writing.